Citi Bike was selling plenty of annual memberships, but it was failing to attract enough “casual” riders, the sorts of one-off users who might rent a bike for just a day or a week. In 2014, Dani Simons, then the director of marketing for Citi Bike, visited a School of Visual Arts interaction-design class and presented it with a problem to solve. Read an editor's letter by Jake Silverstein about the Design Issue.Īs an example in miniature of how the redesign is supposed to work, consider New York’s bike-share program. But a clever redesign, one that addresses the right problem in an intelligent fashion, improves the world, if just by a bit. While progress may entail change, change does not necessarily guarantee progress. Redesigns fail when they address the wrong problem - or something that really wasn’t a problem in the first place. But the redesign tends to address problems with, or caused by, dimensions of the human-designed world, and identifying such problems may be the designer’s most crucial skill. The human desire to solve problems fuels brand-new inventions too: The wheel, for example, eased conveyance significantly. The world is, after all, full of problems. A service has become too confusing for new users. A familiar household object has been overtaken by new technology. A logo makes a company’s image feel out of date. ![]() The problem might be specific or systemic or subjective. ![]() In theory, the redesign begins with a problem.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |